Online SEO training can be an invaluable investment for those seeking to advance their careers. By attending an accredited course, you can learn to optimize websites and drive organic traffic to them. Select the best online seo training.
Yoast SEO plugin provides a free online SEO training course specifically for beginners. With bite-sized videos as part of their self-paced training program, this offering includes bite-sized training resources.
- Google SEO Fundamentals
This seven-hour training provides an introduction to Google SEO Specialization. Topics range from on-page and off-page SEO to configuring and testing websites, conducting competitor analysis and social media audits, configuring and testing social media accounts, and conducting competitive analysis audits. You will also learn how to conduct competitor analyses and social media audits—plus, this course includes actionable next steps for optimizing sites! Downloadable worksheets provide further action steps toward site optimization.
This free online SEO course is an invaluable resource for anyone interested in ranking higher on Google. It uses tips from industry experts and real-life examples of successful businesses’ SEO success stories as a basis for instruction and features lessons covering keyword research, technical SEO, content marketing, and link building—making this an incredibly comprehensive offering!
This free course is ideal for beginners looking to dive into SEO. The lessons are well organized and cover all the essentials of search engine optimization, and the instructor boasts extensive expertise.
HubSpot Academy, an inbound marketing firm known for its digital marketing and sales software solutions, also provides popular SEO training online. The course consists of four modules, each including video tutorials and quizzes, and certification is available after passing each final exam.
This course is taught by top instructors with years of industry experience, providing real-life examples from prominent business owners. Students will learn how to rank higher on Google while receiving advice on finding clients and getting started in the field. It is easy for participants to follow, with instructors emphasizing their desire for students’ success throughout.
- Semrush
SEO can be challenging to learn and implement correctly, yet it is one of the cornerstones of digital marketing. With the proper tools, however, SEO becomes much more straightforward and effective. Semrush provides keyword research tools, competitive analysis tools, and site audits; additionally, it boasts over 40 SEO software tools like backlink analysis, content optimization, social media management, and website monetization, among others—ideal if your goal is keyword ranking on search engines!
Semrush offers many valuable features, but perhaps its most advantageous ones include its expansive database and powerful competitor analysis capabilities. Search volume data is up-to-date and accurate, enabling you to track progress and make informed decisions regarding keyword strategy. Gap analysis compares your site against up to five competitors to provide a roadmap for increasing rankings and finding opportunities.
Visual reporting makes complex information much more straightforward to digest. Backlink network graphs and keyword cluster mind maps are great ways to visualize search results, while an innovative feature allows users to hover their mouse over any element and see an in-depth explanation.
As is true with many SEO tools, Semrush does have a learning curve; however, if you take the time to invest in its educational materials and use its tools regularly, you will quickly become proficient with them. Furthermore, it offers various paid plans designed for users from beginners up to experienced marketers – making Semrush an excellent solution for companies seeking to increase website ranking and increase traffic.
- Hubspot
Hubspot is an all-inclusive marketing platform featuring inbound marketing tools, CRM, sales pipeline management, digital marketing, lead nurturing, and customer service features such as ticketing systems, knowledge bases, and live chat options that allow users to connect with representatives through one central channel easily. Furthermore, it provides customer service metrics reports based on goals and feedback surveys; moreover, it includes an e-book library and guides about business trends on its website.
Hubspot provides businesses looking to broaden their reach with a professional plan that allows them to quickly create an extensive website, track its performance, and monitor the success of content created. The plan features an expansive CMS tool that lets marketers adapt pages based on leads’ activity. In addition, templates, an email newsletter builder, search engine optimization (SEO) tools, a drag-and-drop editor, and a form builder make for an effortless contact form experience.
This software can be used by content, SEO, design, marketing, and sales teams and departments. Furthermore, its integrated database can help businesses manage leads and customers; marketers can then utilize this database to generate custom reports that showcase any metric of their choosing—a beneficial feature when it comes to demonstrating ROI, which can often be hard to demonstrate through other systems.
HubSpot also offers an in-person training academy designed to give users hands-on experience learning its marketing tools. An industry expert leads each lesson, and it lasts 30-60 minutes; courses can also be taken at their own pace online. HubSpot experts guide learners in mastering the fundamentals of its platform before helping them become certified experts themselves.
- Moz
Moz (previously SEOmoz) is a software-as-a-service company that offers digital marketing tools for SEO, link building, local search, and content management, as well as learning opportunities through its Moz Academy.
Moz’s tool set offers keyword research, competitor analysis, on-page optimization suggestions, and rank tracking. Digital marketing agencies widely utilize these tools for tasks like keyword identification, conducting site audits, and tracking rankings. Furthermore, their updates frequently provide more granular data that is useful for SEO.
Moz is best known for its Domain Authority and Page Authority metrics, which combine various factors into a single score to help marketers evaluate a website’s quality. Furthermore, its backlink-analyzing tools enable users to track incoming links to their site and find prospects for link building; its On-Page Grader can analyze pages for over 30 on-page SEO elements before providing reports with recommended changes that can increase ranking performance.
Moz Certification series equips learners with the foundational knowledge required for SEO projects. Courses feature lessons and quizzes before culminating with an examination at the conclusion; upon successful completion, students receive a badge they can display proudly on their LinkedIn profiles.
- Bruce Clay
Bruce Clay is a search marketing agency established in 1996 that provides training on white-hat SEO techniques. Through online courses, webinars, and an SEOToolSet suite of tools, they offer education on fundamental to advanced concepts and methodologies, with emphasis on best practices in accordance with the SEO Code of Ethics. Students attending in-person classes receive certificates of completion.
Online training sessions and packages are also available, covering topics like conducting competitive research, using keyword analysis to select keywords for target audiences, content strategy development, and website architecture maintenance – lessons gathered over 23 years of search engine optimization research and client success.
Though it’s essential to gain a comprehensive knowledge of SEO principles, understanding their application to your particular needs as a business is also paramount. Be sure to select a program with experienced instructors who can customize the curriculum specifically to address any goals and challenges associated with your industry or niche business goals and challenges.
Another element to keep in mind when searching for SEO content is how up-to-date it is. New algorithms may alter your rankings, so you must know when updates occur and whether or not they can be easily accessed.
Providers that offer live sessions to answer student inquiries are an indicator of quality service. Webinars allow students to pose specific queries and receive accurate responses quickly; usually hosted monthly, these webinars offer extra guidance for beginners looking for assistance in learning new technologies.
